Branding
EDENRED
The 2023 Welfare Observatory document is an annual publication focused on the comparison, analysis and monitoring of welfare trends in Italy.
Launched at the Welfare Forum in Milan, it highlights the five pillars of Edenred's approach to welfare: engagement, gender equality, everyday life, simplicity, and a firm commitment to sustainability.
Five values, five different symbols. Each value was given its own character and identity, represented graphically through distinctive shapes and colours, intertwining them throughout the pages to guide readers on this journey into the world of welfare.