Advertising
Campaign OOH & DOOH
Digital & Web
La Feltrinelli
Fun spaces for the visionaries of the past, present and future.
Since 2001, LaFeltrinelli has been giving its bookstores a new look, inaugurating a multi-product approach that goes beyond just books. From the vinyl records in the Music & Home Video section to the fun challenges in the Comics & Games area, laFeltrinelli offers something for everyone. And it is in the former section where we come in to help spread the word about the brand’s latest game catalogue discount campaign.
We based our solution on a simple idea. Games often consists of many pieces, and a 20% discount feels like receiving a piece of the game from the brand. So first, we picked the games from the Feltrinelli catalogue that best represented this idea, then we created a multi-subject campaign always putting the 20% discount as the key selling point, making an impact in terms of value and visuals.
At laFeltrinelli, books and culture remain the heart of everything. The campaign’s tone of voice is playful and based on a clever play of words that brings a touch of wit to the mix. The campaign was launched both in-store on offline media (posters, fronts, window decals) as well as online platforms such as IG cards, animated stories and banners.
