Branding
Digital & Web
Campaign OOH & DOOH
SISAL
Sisal is Italy's regulated lottery leader. Launched in 1997, SuperEnalotto is the game that has made Italians dream the most thanks to its millionaire jackpots. In 2016 it refreshed its game format and appearance by adding a "smile" to its name. In 2021 Sisal involved us to develop two new multi-channel game experiences.
SuperEnalotto is a game with a very strong brand awareness. To communicate its evolution to the new image, we based our design on the smile element through emojis: simple, fresh, they take us to the digital world, they're versatile, immediately recognizable, they give voice to emotions, encouraging interaction and creating a happy mood.
For both game experiences (immediate win and second draw) we developed the naming, payoff, 3D visuals, animations, launch concept and all pop-up materials (window decals, cards, counter displays and other materials for lottery selling shops).
