Branding
Digital & Web

LENOVO

Riavvia Mi

Riavvia Mi is a large-scale social initiative that promotes the re-use of Lenovo and Motorola PCs, tablets and smartphones.

Collect. Recondition. Donate. A second life to devices that you no longer use, a concrete help to people in need.

A message that speaks clearly through all media.

Landing page, website, posts, newsletters: presented in different digital and social formats and covered by major news platforms, the campaign accompanied the launching of a project dedicated to the city of Milan but that had a nationwide impact.

‍

A solidal initiative that benefits everyone. The neediest students and citizens will have access to education and technology, as re-use promotes circular economy and environmental sustainability.
A solidal initiative that benefits everyone. The neediest students and citizens will have access to education and technology, as re-use promotes circular economy and environmental sustainability.
#
in
Milan
your
device
lives
twice

A collaboration between Lenovo, the Municipality of Milan, and the Jesurum association for social energies was an example of active citizenship that developed through four simple steps: registration to a website, delivery of the device, reconditioning and donation.

A choice that regenerates people, the city and the environment.
A choice that regenerates people, the city and the environment.

Riavvia Mi

Branding
|
Digital & Web
|
LENOVO
|
2020
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