A high-speed journey

Frecciarossa, Ducati and Pecco Begnaia: what a ride!

Italy's premium high-speed train, one of the world's most famous motorcycle brands and its multiple-times champion come together to celebrate the essence of high speed on both track and rail.

In the new Trenitalia commercial, Ducati and Pecco showcase high speed.

We started with the concept of speed: a fascinating, timeless idea. We juxtaposed the speed of the MotoGP champion with that of the Frecciarossa trains.

Pecco falls asleep in the comfortable seat of a racing Frecciarossa. Leaning back, he imagines a race where the thrill of the track blends with the comfort of the train journey.

Awakened by his team, he is amazed by the train's performance and utters the campaign hashtag #cheviaggio!

what

ride

Francesco "Pecco" Bagnaia, one of the brightest talents on the international motorcycling scene, is currently one of the top riders in MotoGP, where he races for the Ducati Lenovo team.

The speed of Frecciarossa is combined with that of the great Moto Gp.A commercial champions that brings two Italian excellences to the stage: Trenitalia trains and Ducati motorcycles. A journey into Italian culture and its territory with an exceptional testimonial: Pecco.

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Creative Room S.r.l.‍

P.IVA: 0793‍9390‍964

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Frecciarossa, Ducati and Pecco Begnaia: what a ride!