Video
Digital & Web
Leroy Merlin
Courses in streaming video represent a new touchpoint between Leroy Merlin and its customers. The format is interactive, digital, live, always accessible. A new DIY experience that appeals to people's desire to do and learn new things, despite the social distance.
We've worked together at different levels to create videos capable of offering quality content squeezed into much shorter time frames compared to the traditional courses delivered in-store.In every video, we tried to achieve the right balance between theory and practice, building the best possible collaborator-influencer interaction, based on their specific knowledge and skills.
Collaborators and influencers give their lessons in a comfortable and well-organized workspace. The set for the videos is designed to adjust to each topic explained while keeping its appearance recognizable. Video sequences alternate close-ups of the experts' faces with close-ups of their hands and products. The supertitles help viewers understand how things are done by highlighting the most important steps.
