Campaign OOH & DOOH
Branding
DHL
DHL Stores are a service-friendly space: flexible, efficient and sustainable.
They reflect the simplicity of the solution offered, conceived to make the management of its users' packages as easy as possible.
All the customers need to do is pick a box and put their items in it: the price depends on the size of the box, not the weight. Maximum clarity and transparency.
It's a set-up that conveys all the brand's values: efficiency, speed, movement, and sustainability. It expresses DHL's brand identity better than anything else. At basically zero cost.
