Advertising
OOH & DOOH Campaign
BANCA SELLA
Sella Junior is a family-friendly online account.
It’s a prepaid card (available in both physical and digital formats) that parents can top up directly from the app, monitor transactions and even pause if needed. This way, young account holders aged 12 to17 can learn to manage their expenses independently and, above all, begin to understand the value of saving. But there’s more: the physical card is made from recycled plastic collected from beaches around the world, making Sella Junior a lesson in environmental responsibility as well.
This approach inspired our communication strategy for Sella Junior. By emphasizing the card’s sustainability, we highlighted the values that matter most to the bank: give customers of all ages the opportunity to generate a meaningful, positive impact on both their future and the environment.
In terms of visuals, the plastic bottles collected from the beaches and recycled with Banca Sella create an empty space through which the card materializes. In addition to the concept, we designed and created all the POP materials for the bank's over 200 branches, including posters, brochures and counter displays – all made from recycled and FSC-certified paper.
